The Hunting Engine

Growth is not a coincidence.
It’s the result of a system.

The Hunting Engine connects clearly defined target markets, Sales Hunters, AI-driven targeting and active pipeline steering into one measurable growth engine — from market potential to business results.

What you gain

More clarity. More focus. More deals.

Three outcomes that change how your sales organisation operates.

01

Market transparency

AI agents make your entire market visible — no blind spots, no missed opportunities.

02

A pipeline that delivers

Our scoring model and steering tool help revitalize your pipeline and prioritize the deals that matter most.

03

Execution that drives results

We support your salesforce where it counts — in execution. Because only action creates results.

Three pillars. One system.

How the Hunting Engine works

Three core components work together: a clearly defined target market, the Core Engine with mapping, pipeline and sales execution planning, and the processes and skills that power and continuously optimize the system.

How the Hunting Engine drives growth
Explore the three pillars

01 · Market Focus

Target Market — Together, we define the target markets that matter most for your growth agenda. This creates a clear foundation for market mapping, targeting and pipeline.

Country — Define which geographies align with your strengths and growth ambitions.

Segment / Solution — Focus on the customer segments and solutions where you win most reliably.

Value — Prioritize segments where you can deliver — and capture — the highest value.

02 · Core Engine

My Sales DNA — The steering tool of the Hunting Engine.

Full Market Mapping — Make your full market potential visible — including opportunities others overlook.

Pipeline — Identify which opportunities need attention — and where your sales team should focus next.

Sales Execution Plan — Bring structure into execution — with clear owners, clear timelines and clear impact.

03 · Processes & Skills

  • Sharpen Your Weapons — AI-driven market research gives your Sales Hunters the insights they need to identify the right accounts, start the right conversations and win the right deals faster.
  • Growth Execution — Not just training. Real execution. We support your Hunters directly in customer conversations — with the skills, structure and confidence needed to win major deals.
CPM Research Department
AI-driven targeting

CPM Research Department

Target customers that match your growth strategy — data-driven, not based on gut feeling.

Our Research Department combines AI-driven research with market expertise to identify the most relevant target customers for each segment, score them by fit, potential and maturity level, and transfer them directly into your pipeline as a sales-ready target list. Your Hunters do not start from scratch. They start with the right targets.

The steering tool

My Sales DNA — The Cockpit of the Hunting Engine

My Sales DNA translates the Hunting Engine into clear sales steering. Two modules — Pipeline and Grow — give you control over your growth agenda, market transparency and sales execution.

My Sales DNA – Pipeline Modul
Pipeline Modul

Pipeline steering at a glance

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Strategic pipeline

Build your pipeline around the products and customers that matter most.

Clear priorities

Identify the opportunities that need your attention now.

P&L forecast

Forecast when opportunities will contribute to your P&L.

My Sales DNA – Grow Modul
Grow Modul

Market potential at a glance

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Market gap analysis

Identify where you are currently leaving revenue potential untapped.

Opportunity heat map

Highlight the most attractive growth areas in your market.

Sales-ready hitlist

Receive an AI-driven target customer list directly from the CPM Research Department.

Trusted by leaders

Proven in practice.

“CPM is my trusted long-term partner in elevating our sales organization to the next level. They consistently deliver exceptional service in sales tools, training, and consultancy.”

Stefan Gutheil
Stefan Gutheil
Latest position CEO & Chairman

“As experienced CEO, I can confidently say that CPM’s services have made a significant impact on our business. Their expertise and support have transformed our sales operations and driven measurable results.”

Tom Schäbinger
Tom Schäbinger
Latest position CEO – led 2bn EUR businesses

“Thanks to CPM’s sales and leadership training, we have been able to leverage our sales competencies and tools to succeed even during challenging times!”

Thomas Kratochwill
Thomas Kratochwill
CSO & Deputy CEO

“With My Sales DNA, we can better measure and analyze our pipeline and opportunity management process across a global sales organization. We have a constant overview of how new business opportunities are developing and can prioritize projects accordingly. I can see at any time which projects should also involve top management.”

Carsten Grams
Carsten Grams
Sales Director

“We always had a decent overview of our numbers — but with My Sales DNA, we suddenly understood why margins were slipping in certain areas. It shows exactly where action is needed and where potential is hiding. That kind of clarity makes all the difference in daily decisions.”

Timo Müller
Timo Müller
General Manager
Next steps

How to get started with the Hunting Engine

01 · Discovery Call

We discuss all open questions and give you a clear understanding of whether the Hunting Engine fits your goals, your market and your sales organization.

Schedule a Call

02 · Growth Roadmap Day

We analyze your target market, pipeline, products, customers and sales processes. The result: a strategic roadmap for your operational growth system.

03 · Implementation

The roadmap is put into action — from market mapping and AI-driven targeting to pipeline steering and sales execution. This turns your market potential into a structured growth system.

Growth System

Still Have Questions?

Send us a message. We will get back to you personally.

01
Discovery Call

We discuss your market, your current sales situation and whether the Hunting Engine is the right system for your goals.

02
Growth Roadmap Day

A structured full-day session to analyse your market, pipeline and sales processes — and design your custom growth roadmap.

03
Implementation

From market mapping and AI-driven targeting to pipeline steering and sales execution — your Hunting Engine goes live.

Stefan Pogatsch

Stefan Pogatsch

Head of Consultancypogatsch@cpm-group.at+43 676 6314859
Book a Discovery Call
Hinweis: Formular noch ohne Versand-Anbindung – siehe Notiz am Projektende.
FAQ

Questions about the Hunting Engine

From what it is to what it costs in time and effort — here are the questions we hear most often.

What exactly is the Hunting Engine?+
The Hunting Engine is CPM’s systematic approach to B2B new business. It combines a clearly defined target market, a structured core engine (market mapping, pipeline and sales execution planning via My Sales DNA), and the processes and skills your team needs to turn market potential into closed deals. It is not a tool or a training — it is an operational growth system built around your business.
How is this different from sales training?+
Sales training improves individual skills. The Hunting Engine builds a system. The difference is that skills alone don’t produce consistent new business — a repeatable process does. The Hunting Engine installs that process: clear target markets, a live pipeline, an execution plan, and the skills to work it. Training is part of the picture, but the system is what makes results stick.
Who is the Hunting Engine designed for?+
The Hunting Engine is built for B2B organisations that need to grow their top line through active new customer acquisition — not just farming existing accounts. It works best for companies with a dedicated sales function (or the intent to build one), where the challenge is not product fit but the consistent ability to find, engage and win new customers at scale.
What is My Sales DNA and why does it matter?+
My Sales DNA is the central steering tool of the Hunting Engine. It is a digital cockpit that makes your full market potential visible — which customers are mapped, which are in your pipeline, and where your sales team should focus right now. It gives leaders a clear picture of the entire growth agenda without relying on gut feel or individual memory. Without this kind of visibility, execution becomes guesswork.
How long does implementation take?+
The Growth Roadmap Day gives you a full strategic blueprint within one day. From there, the implementation of the core system — market mapping, pipeline setup, execution planning and skill building — typically takes between three and six months, depending on your team size, market complexity and starting point. CPM works alongside your team throughout, not just at the start.
What results can we expect?+
Clients consistently report clearer market focus, a fuller and better-qualified pipeline, higher conversion rates on new business, and stronger execution discipline across the sales team. The specific numbers depend on your starting point — but the structural outcome is the same: a sales organisation that actively hunts new business, not one that waits for it.
What is the CPM Research Department?+
The Research Department is CPM’s AI-driven market intelligence function. It identifies and scores the most relevant target customers for your defined segments — by fit, potential and maturity level — and transfers them directly into your pipeline as a sales-ready target list. Your Hunters don’t start from scratch. They start with the right targets.