CPM News · Tuesday, June 24, 2025

From Sales to the C-Suite

What does it actually take to move from a sales role into executive leadership? In Episode 3 of the HIGHFLYER Podcast, Ronald Schuster speaks with Timo Müller, General Manager at EK-Pack Folien GmbH, about exactly that journey.

Seeing the bigger picture

Timo's path from sales into general management wasn't just a title change — it required an entirely different way of thinking. Where sales is about driving individual results and managing client relationships, the C-Suite demands systems thinking, cross-functional leadership, and the ability to navigate ambiguity at scale.

In this episode, Timo shares how he made that mental shift — and what he wishes he'd known earlier.

What you'll take away from this episode

✓ How to develop an executive mindset while still in a sales role.
✓ The skills that transfer directly — and the ones you have to build from scratch.
✓ Why the best leaders never stop learning, even at the top.

Quote we won't forget

"When we see change as an opportunity, embrace it, and help shape it — that's when true success happens."

Listen to Episode 3 now on Spotify and Apple Podcasts — and hear Timo's full story, including the pivotal moments that shaped his career.


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Hinweis: Formular noch ohne Versand-Anbindung – siehe Notiz am Projektende.