CPM Prime

The membership built
for commercial growth.

Consultancy expertise, commercial intelligence software, and an ongoing learning community — three pillars working as one integrated system for ambitious companies.

Three pillars. One membership.

Everything you need to grow, in one package

You get hands-on consultancy expertise, a commercial intelligence platform, and a learning community — combined into one ongoing partnership built around your growth.

Consultancy services

We take a close, structured look at your sales organization to uncover exactly where improvement will have the biggest impact.

  • Market Strategy
  • Sales Force Effectiveness
  • Margin Management
  • Pricing Optimisation
  • Controlling & Data Science

My Sales DNA

Your all-in-one commercial intelligence platform, bringing sales data, processes and performance together in one place.

  • Impact Module
  • CRM Module
  • Pipeline Module
  • Budget & Forecast Module
  • Dashboards Module
  • Grow Module
Learn more →

HIGHFLYER

Your ongoing learning community, combining structured learning, mentoring and networking to keep your team growing continuously.

  • Learning
  • Mentoring
  • Networking

19 modules · 300+ sessions

Learn more →
The right fit

Is CPM PRIME right for you?

CPM PRIME is built for a specific kind of company — one that is ready to move fast and commit to real, measurable change.

€20 – 200M

Revenue range

Mid-market B2B companies with real growth ambition and the organizational readiness to implement change.

Commodity industries

Your sector

Paper, packaging, chemicals, food, logistics and similar industries where commercial performance is the decisive differentiator.

DACH region

Your market

Austria, Germany and Switzerland — our home market, where we have deep expertise, networks and on-the-ground presence.

Ambitious management

Your mindset

Leadership teams that are ready to challenge the status quo and commit to sustainable, data-driven growth.

From first call to full growth

How to get started with CPM PRIME

From the first conversation to an active, running growth system — here is how it works, step by step.

01

Get in touch

Tell us about your business, your market and your goals. No forms, no gatekeeping — just an open conversation.

02

Discovery call

A short, no-obligation call to understand your situation and identify where we can add the most value fastest.

03

Vitality check

A structured diagnostic of your commercial setup — identifying the highest-impact opportunities in your organization.

04

Growth roadmap

We design your tailored roadmap, aligned to your priorities and built for sustainable, measurable results.

05

Go live

Consultancy, My Sales DNA and HIGHFLYER go live together — your integrated commercial growth engine is active.

06

Ongoing growth

Continuous support, regular reviews and margin improvement — we stay alongside you for the long term.

Trusted by leaders

The results speak

CEOs, CSOs and Sales Directors across the DACH region trust CPM Group to drive measurable commercial growth.

“CPM is my trusted long-term partner in elevating our sales organization to the next level. They consistently deliver exceptional service in sales tools, training, and consultancy.”

Stefan Gutheil
Stefan Gutheil
CEO & Chairman, Let’s Print Holding AG

“Implementing new tools can often be time-consuming and complex, so I was genuinely impressed by how smoothly and quickly the My Sales DNA rollout went. Thanks to the CPM team’s proactive, hands-on support, we had everything up and running and delivering value in no time.”

Jacqueline Wild
Jacqueline Wild
Vice President, Managing Director

“As experienced CEO, I can confidently say that CPM’s services have made a significant impact on our business. Their expertise and support have transformed our sales operations and driven measurable results.”

Tom Schäbinger
Tom Schäbinger
Latest position CEO – led 2bn EUR businesses

“Thanks to CPM’s sales and leadership training, we have been able to leverage our sales competencies and tools to succeed even during challenging times!”

Thomas Kratochwill
Thomas Kratochwill
CSO & Deputy CEO, MM Board & Paper GmbH

“With My Sales DNA, we can better measure and analyze our pipeline across a global sales organization. We have a constant overview of how new business opportunities are developing and can prioritize projects accordingly.”

Carsten Grams
Carsten Grams
Sales Director

“We always had a decent overview of our numbers — but with My Sales DNA, we suddenly understood why margins were slipping in certain areas. That kind of clarity makes all the difference in daily decisions.”

Timo Müller
Timo Müller
General Manager
Decide for success

Find out if CPM PRIME is right for you

Tell us about your company and we’ll get back to you to schedule your Vitality Check.

01
Schedule a Vitality Check

Book a call with Stefan to find out whether CPM PRIME fits your organisation’s current growth stage and priorities.

02
Customised roadmap

Together we define the right starting points — aligned to your commercial challenges, team structure and strategic goals.

03
Implementation begins

We work alongside your team to put the CPM PRIME system into action and generate measurable commercial results.

Stefan Pogatsch

Stefan Pogatsch

Head of Consultancypogatsch@cpm-group.at+43 676 6314859
Book a call
Hinweis: Formular noch ohne Versand-Anbindung – siehe Notiz am Projektende.
FAQ

Questions people ask about CPM PRIME

Everything you need to know about how CPM PRIME works, who it’s designed for, and what to expect.

What exactly is CPM PRIME?+
CPM PRIME is a continuous commercial performance system for B2B organisations. Unlike a one-off consulting project or training programme, it combines strategic advisory, capability building and operational support into a long-term partnership. The goal is sustained, measurable improvement in your commercial results — not a report that sits on a shelf.
How is CPM PRIME different from a standard consulting engagement?+
Most consulting engagements end with recommendations. CPM PRIME stays through implementation. We work alongside your team — in strategy sessions, in the field, in coaching conversations — until the changes actually take hold. The system adapts as your business evolves, so you’re never left to execute alone.
Who is CPM PRIME designed for?+
CPM PRIME is built for B2B companies that are serious about commercial excellence as a sustained competitive advantage. It works best for organisations with a sales team of ten or more, an appetite for structured change, and leadership that is ready to invest in the long game — not just a short-term fix.
How long does a CPM PRIME engagement take?+
CPM PRIME is designed as an ongoing partnership, not a fixed-term project. Most clients begin with a focused 6–12 month implementation phase to put the core system in place, then continue on a regular advisory and coaching rhythm. The exact structure depends on your organisation’s size, goals and starting point — something we define together in the Vitality Check.
What does working with CPM PRIME look like in practice?+
It typically begins with a Vitality Check to understand your current commercial situation. From there, we build a customised roadmap and work through it together — covering areas like market focus, pipeline discipline, skills development and leadership alignment. Touchpoints include regular strategy sessions, on-site workshops, field accompaniment and coaching, with clear milestones to track progress.
What results can we realistically expect?+
Results vary by starting point and context, but CPM PRIME clients consistently see improvements in pipeline quality, win rates, sales team productivity and revenue growth. What’s different about the CPM PRIME approach is that changes are embedded into how your team actually works — not just taught in a workshop and then forgotten. That’s what makes results stick.
Is CPM PRIME right for our industry?+
CPM Group has worked across a wide range of B2B industries, including industrial manufacturing, technology, professional services, logistics and financial services. The CPM PRIME system is methodology-first, not industry-first — which means the principles apply broadly, while the application is always tailored to your specific market and customer context.