We work alongside leadership teams to sharpen market focus, lift sales force performance and turn commercial data into measurable results. Not just strategy — execution that sticks.
CPM Group specialises in commercial excellence — the intersection of strategy, sales performance, and margin management. We work with leadership teams on the decisions that move revenue: where to grow, how to strengthen the sales force, and how to extract more from existing business. Our consultants have held commercial leadership roles themselves, so they know what it takes to turn a plan into measurable results.
Four areas of focus — each directly linked to revenue, margin and commercial capability.
We identify where your growth will come from — which segments, geographies and customer types offer the highest return. The result is a clear, data-backed targeting strategy and a sales-ready hitlist for immediate execution.
We assess your commercial team across hard skills, soft skills, time use and business acumen — benchmarked against your industry. The output is a clear picture of who drives results, where development works and how to restructure for growth.
We uncover margin leakage at transaction level and help you build a pricing model that captures the value you actually deliver. The work goes beyond analysis — we run structured workshops and stay until the change is embedded in daily sales behaviour.
We build the commercial intelligence infrastructure your organisation needs to make fast, confident decisions — from transactional data models and KPI dashboards to full performance management systems and post-merger integration.
Beyond bespoke engagements, we offer structured programmes — each designed to deliver measurable results within a defined scope and timeline.
An end-to-end operational growth system that connects target market definition, AI-driven customer identification and active pipeline steering into one measurable engine. Built for companies that want to move from reactive selling to structured, data-driven growth.
Explore the Hunting Engine
A continuous partnership that combines hands-on consultancy, the My Sales DNA commercial intelligence platform and the HIGHFLYER learning community. For companies that want to build lasting commercial capability rather than one-off projects.
Explore CPM Prime
A rigorous, four-dimensional assessment of your commercial team — hard skills, soft skills, time use and business acumen — benchmarked against your industry. The output is fact-based clarity on where your team stands and a precise roadmap for what to do next.
Explore the Assessment
A structured 1-month review of your commercial levers — strategy, pricing, process, customer centricity and commercial excellence. We interview key stakeholders, survey your sales organisation and deep-dive into your data to surface hidden potential and deliver a clear, prioritised action plan.
Explore the Vitality CheckTell us where you are. We'll tell you what's possible.
