Peaks of Sales is a modular training program built around the 9 milestones that truly make the difference in professional selling. Pick the modules that close your team’s most important gaps — or run all 9 as a complete commercial academy.
Peaks of Sales — the modular sales training program built around the skills, deliverables and structure that make training actually stick.
Every peak is built around skills that actually matter in the field — from reading a customer in seconds to protecting margins under pressure, from building a winning account strategy to holding business-level conversations with senior buyers. The content is sharp, the pace is intense, and the impact lasts long after the training ends.
Every participant develops a set of concrete deliverables during the training — their own DiSC personality profile, a value proposition built around a real customer, a personal negotiation toolkit, a structured account plan. Not a folder of slides. Things they walk out with and put straight to work.
Start with the skills that matter most to your team right now — and build from there. There are no fixed bundles. Companies often begin with one or two peaks, see the impact and expand the program over time. You set the pace, we make sure every step counts.
Two days per peak. Each module targets one specific dimension of commercial performance — with the depth, pace and deliverables to make it stick. Choose the peaks that matter most to your team, or run all nine end-to-end.
Sales performance starts between the ears. Your team develops vision and will-power, masters their circle of influence, sharpens productivity through attention and energy management — and builds the trust equation that opens every door.
✓ Trust Equation · Productivity toolkitUnderstand how customers tick — and how to adapt to them instantly. Each participant receives their own DiSC personality profile and learns to read others in seconds. Ten proven influencing techniques make the insights immediately actionable.
✓ Individual DiSC profile includedWin the right accounts, grow the right relationships. Your team builds account visions, maps buying centers, identifies key buying factors and calculates the real opportunity — with a structured methodology they apply to their live accounts.
✓ Buying center analysis · Opportunity calculatorStop selling on price, start selling on value. Participants design a real value proposition using the customer profile framework (pains, gains, jobs), then present it live — with coaching on both in-person and digital meetings.
✓ Live presentation · Value vs. price frameworksThe most effective salespeople speak the language of the boardroom. A 2-day business simulation (“Global Strategy”) puts your team in the boardroom with P&L, balance sheets and strategic tools — so they can hold business-level conversations with senior buyers.
✓ “Global Strategy” business simulationProtect your margins without damaging the relationship. Your team works through a structured negotiation process, maps the ZOPA, and prepares with a real negotiation toolkit — all tested in case studies under realistic pressure.
✓ ZOPA framework · Negotiation toolkitTurn customer experience into competitive advantage. Your team learns to map, understand and improve every touchpoint — building the kind of loyalty that protects revenue and generates referrals.
✓ Customer experience roadmapMarkets shift. Strategies change. Your people need to lead through it. This peak equips them to navigate uncertainty, bring others along and maintain performance during organizational and market transitions.
✓ Change leadership toolkitDevelop the leaders who grow your team. Top performers make the transition from individual contributor to coach and manager — learning to build, develop and lead a high-performing sales team.
✓ Leadership simulationPick exactly what your team needs — one peak, or all nine.
Your coaches combine pedagogical and psychological knowledge with extensive practical experience — an ideal mix for effective and inspiring learning.
Peak Trainer & Founder
Ronald had an international top management career in large global corporations and worked on 3 continents. In 2018 he made a very successful transition to entrepreneurship. Change management in complex organizations is one of his passions.
“Invest in yourself and you will be all the more successful.”
Peak Trainer & Coach
Astrid studied business education at the Vienna University of Economics and Business and has many years of experience as a trainer and coach. Her expertise includes business training, personality training and job-related coaching.
“Every training course should bring three things: new, quickly applicable knowledge, networking opportunities and, of course, fun learning.”
Every booking includes the Vienna Institute for Leadership and Sales — fully equipped training rooms in the heart of Vienna, reserved exclusively for your group. Prefer your own location? Our trainers travel to you.
Modern, fully equipped training rooms in Vienna’s 1st district — reserved exclusively for your group. No venue search, no logistics on your end.
Our trainers travel to you with everything the program needs — wherever your team is based.
Catering & restaurants
We arrange catering on-site or book the right restaurant for your group’s lunch or dinner — so your team can focus on the training.
Team events
Combine training with a shared experience. We organize activities, excursions or evening programs around the program days.
Hotel booking
Participants travelling from outside Vienna? We recommend and coordinate hotels nearby — no extra effort required from you.
Tell us about your team, your goals and your most pressing skill gaps — we’ll put together the right combination of peaks and a format that fits your schedule.
Use the form, book a call, or email Nina with your team’s goals and preferred training dates.
Nina designs the right combination of peaks and a format that fits your schedule and team size.
Your team attends the program and comes away with skills they can apply from day one.

Nina Küffel
Your Contact at Vienna Institute for Leadership and Salesinfo@vils-vienna.com+43 660 684 20 71Common questions from companies considering Peaks of Sales for their team.