In this 1.5-day intensive masterclass at the Vienna Institute for Leadership and Sales, participants build a proven toolkit for every stage of the sales conversation.
Talent gets you in the room. Technique gets you the deal. These are the three things that change when salespeople stop improvising and start working with a system.
Objections, resistance, and uncertainty are handled with clarity and control. Instead of reacting, you respond with confidence and guide the conversation toward a decision.
Successful selling becomes a repeatable approach rather than a personal strength. Techniques can be applied consistently — making performance more scalable and less luck-dependent.
Sales conversations become structured, relevant, and guided toward clear decisions — not open-ended discussions. More consistent outcomes, better use of every opportunity.
All techniques are introduced and directly applied in structured exercises — so participants can use them confidently in real sales conversations from day one.
Storytelling & active listening, nonverbal communication, and adapting your style to different personalities and situations.
Question types and frameworks including SPIN and BANT, leading with questions, and uncovering what customers actually need.
Your perfect pitch, preparation and scripts, guiding conversations from first contact all the way through to close.
Responding with clarity and confidence, handling resistance professionally, and turning nos into productive conversations.
Recognizing verbal and nonverbal signals, acting at the right moment, and never missing the window to move forward.
Reference frameworks and anchoring, scarcity and positioning, strengthening your message to guide decisions.
Participants leave with a structured set of techniques and the ability to apply them in the right moment — to drive conversations toward clear decisions.
Sessions run year-round in three formats, available in German and English. Mention your preferred language when you get in touch.
Reach out to Nina with your preferred dates and session language — she’ll handle everything from there.
Use the form below, book a call, or drop her an email with your preferred dates and session language.
Nina confirms your spot, shares the curriculum, and takes care of everything you need to prepare.
Attend the 1.5-day masterclass and leave with a complete, immediately applicable sales toolkit.
Nina Küffel
Your Contact at Vienna Institute for Leadership and Salesinfo@vils-vienna.com+43 660 684 20 71The Selling Techniques Masterclass is an intensive 1.5-day live training for sales professionals and top talents. It covers the full arc of a sales conversation — from questioning techniques and active listening to objection handling, reading buying signals, and influencing customer perception. The program is delivered in small groups of up to 15 participants to ensure depth and practice time.
The masterclass is designed for sales professionals looking to sharpen their skills, and for high-potential employees being developed into commercial roles. It suits both experienced salespeople who want to refine their approach and people newer to sales who need a solid, structured foundation they can apply immediately.
The masterclass is held at the Vienna Institute for Leadership and Sales, a dedicated training facility in Vienna. The venue is purpose-built for focused learning — with professional seminar rooms, a quiet atmosphere, and everything participants need for an intensive day of practice.
Participation costs €850 per person, excluding VAT. This covers the full 1.5-day program, all training materials, and access to the curriculum. Invoicing is available. For groups or custom in-house formats, please get in touch directly to discuss pricing.
The masterclass is available in both English and German. When registering, please indicate your preferred session language so we can place you in the right group. Mixed-language sessions are not offered — each session runs fully in one language to keep the learning environment consistent.
Groups are capped at 15 participants. This is deliberate: small groups allow for real practice, personalised feedback from the trainer, and conversations that go beyond theory. If you are booking for a larger team, an in-house format with a dedicated cohort can be arranged.
You can register your interest directly via the contact form on this page or by reaching out to Nina Küffel at info@vils-vienna.com. Nina will send you available dates, answer any questions about the program, and handle the booking from there.
