Know which sales reps perform, where your team needs to grow — and how to restructure with confidence. Based on data, not assumptions.
One structured process. Three things CEOs finally get clarity on.
Get an unbiased view of each sales rep’s individual performance — based on data, not self-assessment. Know exactly which reps to build around, and where to make changes in your commercial team.
Identify exactly which skills, roles and sales reps would benefit most from development — so every training investment is focused where it creates the biggest commercial uplift for your team.
Understand the full picture of your commercial organization — benchmarked against your industry — so restructuring decisions are grounded in fact, not gut feeling.
The Commercial Capability Assessment gives you objective, external data on your sales force — not assumptions — so you can make commercial decisions with confidence.
You need to know which roles and people to build around — and which decisions to make before the next phase of growth.
Numbers are off, but the cause isn’t clear. The assessment pinpoints exactly where the breakdown happens in your sales team — and why.
You need reliable, external data on the commercial capabilities of your sales reps to back leadership decisions and make informed investment choices.
Before or after an acquisition, you need an objective baseline of what you are working with — fast and without political noise.
Together we define clear success profiles for your key roles — Hunters, Farmers, Key Account Managers — tailored to your business and grounded in industry benchmarks.
Your team is assessed against the defined success profiles, providing clear insights into strengths, gaps and performance differences across individuals and peer groups.
You receive comprehensive individual and group reports — a clear, external basis for decisions on structure, development, and the right people in the right roles.
Each dimension highlights a different layer of commercial performance — together they form a complete and unbiased picture.
Measure real knowledge, not perception.
See performance and untapped potential.
How much time actually goes into selling?
Test real business performance.
Your sales reps are guided through a transparent, easy-to-navigate process — with clear communication at every step. Minimal disruption, maximum insight.
Explore example reports and see how your capabilities would be visualized.
How senior leaders used the Commercial Capability Assessment to make decisions about their commercial teams.
“The assessment gave us clear visibility on strengths, gaps and development areas across our commercial organization. It created clarity and brought real energy into developing our people and moving the organization forward.”
“The assessment provided unbiased, fact-based clarity on our commercial capabilities. It allowed us to make data-driven decisions, refocus our priorities and restructure our organization. CPM continues to be a trusted partner in developing our teams.”
“As experienced CEO, I can confidently say that CPM’s services have made a significant impact on our business. Their expertise and support have transformed our sales operations and driven measurable results.”
Interested in assessing your sales force? Get in touch via the form below or book a direct info session with Stefan Pogatsch, Head of Consultancy at CPM Group.
Everything you need to know — from what the assessment actually measures to how your team will experience it.
